If you have a website that doesn’t get any traffic or it’s only getting irrelevant traffic, bookmark this article as you’ll use it as a checklist. This list of ten real ways to increase traffic will change your poor results into relevant numbers you can build on.
Analyse your website
Before you start working on the other nine ways to increase website traffic, you need to analyse your website performance. You need to analyse your website from the SEO perspective and your current sources of traffic. If your website has a number of issues that act as obstacles to getting traffic, you need to address these issues as soon as possible. Next, look at your current traffic sources and consider them your starting point. This will guide all your other efforts, and you’ll be able to compare your final results against your initial results to see how this list will help increase your traffic.
Reduce bounce rate
Your website might be slow, the content might be poor, there are too many 404, the design might be difficult to use, and the website might not be responsive. All these can be why your website has a high bounce rate. If the bounce rate is high, people will leave it before performing any action relevant to your business, from spending more time on a page, subscribing to your email list or making a purchase.
Deliver relevant content
If you don’t have a blog section on your website, you need to fix this as soon as possible. Also, if content across your page’s product descriptions isn’t optimised for relevant keywords, you’ll have your hands full. Content will drive traffic to your blog, especially if it’s informative, well-researched, a problem solver and relevant. You need to work on your content marketing strategy to deliver quality content and do it consistently. There’s always a hot topic or an evergreen topic that can be covered in a well-written and properly optimised blog post.
Optimise the website for relevant keywords
If you don’t appear on the google search result page for the search terms that are relevant to your business, but your competitors do, you’ll need to repeat your keyword research. One of the reasons websites aren’t optimised from the beginning is that SEO experts aren’t consulted before the website goes live.
This is a common problem, and business owners in Australia are a perfect example that it doesn’t have to be this way. They are aware of their competition and the importance of google rankings, so they work with experts from SEO Services Sydney who make sure their website is optimised for the most relevant keywords. Hire a team of SEO professionals who’ll do keyword research for you and work with you to ensure your website is search-engine friendly.
Build backlinks
Backlinks will boost your domain rating, drive traffic to your website and help improve your search ranking. This can also be a part of your content marketing strategy and another aspect that a team of SEO professionals can help you with. The best way to obtain a backlink is to write a guest post for another website. It requires some research, a well-thought-of outreach strategy and some patience. Quality over quantity is the secret to guest posting, as one high-quality backlink will be worth to you a lot in the long run. Consider this as one of the long-term strategies your marketing team can implement in their overall marketing strategy.
Drive social media followers to your website
First, you need to build your social media profiles on the most relevant platforms for your niche. Secondly, you need to be consistent and active. Engagement is important, so your social media strategy has to be built around improving social media engagement. Create quality content, invite people to engage with you, respond to their comments, then post user-generated content with user permission, host giveaways and deliver informative videos. Only then can you use social media channels to drive traffic to your website.
Improve internal linking strategy
Internal linking strategy is important for your SEO efforts and for boosting your website traffic. By implementing the right internal links within an article, you ensure your visitor finds relevant information on your website. If you’ve written a series of blog posts explaining something important that is relevant to the topic your visitor is reading at the moment, add those links to the article. A visitor will be given a chance to click on that internal link and be taken to another page on your website.
Run paid ads
Pid ads like Google Ads will drive relevant traffic to your website. Google Ads are always relevant, and the return on investment is always worth the investment. You’ll get to bid on the most relevant keywords for your business and drive people whose search intent is matched with your ads to click on your ads and visit your website. Both search engine optimisation and Google ads go well together, so if your goal is higher website traffic, utilise both.
Speed up your website
Slow loading website is the one people are most likely to leave. When we say slow, anything longer than three seconds is considered slow. People simply lose patience if the website takes ages to load, and by ages, we mean five or six seconds. So, instead of losing your valuable website traffic to slow loading website, speed it up.
Promote high-traffic blog posts on social media
In order to utilise social media to increase website traffic, you need to build social media presence. You can promote blog posts on social media if you’ve built up your profiles. You can look at the data and further boost a blog post with high traffic on your story. Equally, you can ask a series of questions, let your users respond and share a product that solves all their problems. If your followers truly value your content, they will like to read more on your website, which further increases website traffic.
As you can see, these ten ways to increase website traffic will keep you busy for a while. The good thing about this is that you can get help for each one of these and the results you get after a whole will surpass your initial website traffic.