Search Engine Optimization has become extremely popular these days. Almost every brand is trying to include SEO in their marketing strategies. So, you must also make it a point to design an appropriate SEO strategy for your business. However, before you start designing your SEO strategy, there are a few things that need to be kept in mind. There are multiple bad SEO practices that you must avoid while you are working on your SEO strategy. Here, we have highlighted for you some of the most common practices that can have a negative impact on your SEO ranking:
Using hidden keywords and links: Some SEO experts try to hide their keywords and links in order to play with the search engines. They use a group of keywords that have the same color as the background color of your webpage. As a result, the keywords are invisible to the naked eyes but they are picked up by the search engine. This is a really bad SEO practice and must be avoided. You must make sure that your keywords do not match with the background color of your website. Also, never try to hide your links as Google algorithm will surely identify such absurdities and penalties will be generated. As a result, your SEO rank will be adversely affected. Instead, you can try using tools like Zutrix to improve your SEO rank. You can learn more about Zutrix by visiting the official website.
Copying content from other people’s website: Content copying is something that must be avoided to the best of your ability. You need to make sure that whatever you post on your website is completely unique. Otherwise, it will definitely lower down your rank. Copying someone’s content is something that is absolutely disliked by Google. So, do not steal content from others. Create fresh content as much as per possible. You can also use a plagiarism checker to check whether your content is unique or not.
Keyword stuffing: Keyword stuffing occurs when you use too many keywords within the content of your website. This confuses the search engine algorithms and they end up giving you a really bad rank. You should only use keywords at relevant positions of your website. You can also make sure that you do not repeat the same keywords over and over again. You can take the help of a keyword research tool to understand which keyword is best for your website. You can read these seo posts to know more about some good SEO practices.
Using links from bad websites: Some people use external links only for the sake of adding links to the website. This should not be the case; You must make sure that the links that you are using are from high quality websites only. Otherwise, Google will give your website a band rank. Google carries out in-depth research of the websites from where the backlinks have been taken. In case you are not able to generate suitable links, avoid using links at all. This is way better than using useless links.
Using too many ads at the top of your page: Yes, Google punishes websites that have a lot of ads above the part of a page that is already visible without scrolling. So, if you suddenly see that there is a difference in the traffic of your website, you must check whether your ads are being displayed at an appropriate place or not. Including ads in your website is a really good practice but you must also make sure that the ads are placed in relevant positions only. Otherwise, your rank is sure to be affected.
So, these were some of the practices that must be avoided while building a SEO strategy for your business. You can also visit techedgeweekly.com to know more about SEO techniques and digital marketing strategies.