SEO

How to Search Engine Optimize Your Blog Content

How to Search Engine Optimize Your Blog Content

Search engine optimization is the process of optimizing your blog content for search engines. You can increase traffic to your blog by following these simple SEO tips.

1. Your Title Tags

Your Title Tags are the titles of your posts. Almost every page on your blog will have a title tag which is what you see if you view source code from any web page. This is the first thing Google looks for when indexing a new post or page, and it should be descriptive yet concise. You might think that Google can automatically generate a title tag from your post, but this is not the case. Google will use some of the keywords you have used in the body of the page, but if it’s a new page, then they need a hint to go on, and that comes from your Title Tag.

2. Your Subheadings

Your Subheadings are one of the most important factors in Search Engine Optimization. Chances are your post won’t be displayed with its title tag because there is too much text to fit into one screen. Therefore, Google will look at your subheadings to get a feel for what you are writing about and index that accordingly.

3. Your Meta Description

Your Meta Description is not really used for search engine optimization but more to act as the ad for your blog post. This needs to be short and concise, again using keywords that will entice people who are looking for that particular topic.

4. Keyword Research

Keyword Research is the process of finding out which keywords people are using to find your site. You can now do that research directly from within WordPress. This is a great way, and it’s so simple to check where most of your traffic is coming from and which keywords they use.

5. Maintaining Keyword Concentration

Each post must have the main keyword to concentrate on. This is essential to Search Engine Optimization and also for your readers because it makes it easier for them to find what they are looking for. The main keyword should be in the URL, Post Title, Subheadings, Body Text, and Tagline if you have one.

6. Links in Your Posts

Links are essential to Search Engine Optimization. The more quality links you have to point to your site, the better your rankings will be in search engines. So, don’t forget to link wherever relevant and whenever possible to other posts on your blog or external sites that are related to the topic of your post.

7. Using Images in Your Posts

Using images in your posts is a great way to break up the text and also make it look inviting to read. They automatically enhance the comprehensibility of the topic and help people who are using assistive technologies such as screen readers. Google loves images because they usually come with descriptive ALT tags, which you can again use to include more keywords for them to index.  An SEO Company in Atlanta would best be able to do these tasks.

8. Don’t Over-Optimize Your Posts

Remember, Google doesn’t like to show the same pages or posts at the top of their search results for every keyword. If they feel you are over-optimizing your blog post by using keywords way too many times, then they will punish you for it and place you lower in the search results.

9. Backlinking Other People’s Blogs

If you are active in your niche, then chances are there are other blogs that are also popular in that topic area. Backlinking to them is a great way to get more high-quality links pointing back to your site. However, it needs to be done naturally and not just for the sake of it. If you are commenting on posts, then link to relevant posts or pages on your own blog.

10. Backlinking Your Own Posts

This is exactly the same as backlinking other people’s blogs, but now it’s about linking within one post to another post on your site. This can all be done within the source code of your posts with a little bit of HTML knowledge.

11. Hire an SEO Firm.

No matter how hard you try to learn about Search Engine Optimization, chances are there will be things that you don’t know or haven’t worked out yet. Hiring an SEO firm is a great way to get expert advice on your site and ensure that its Search Engine is Optimized correctly for the keywords that are relevant to your goods and services. Check this page to learn more about What Do SEO Specialists Do?

You can increase your blog traffic by following these simple SEO tips. Try them out now.