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Digital Marketing is the term that defines a set of actions that companies can perform in order to promote their brand through online channels and, thus, increase sales of their products and services and give visibility to their brand.
But how to do digital marketing correctly? What are the challenges that a brand must face when it decides to occupy virtual spaces? We answer and simplify what seems complex: what is Digital Marketing, what are the advantages, how to develop a strategy and what are the most used tools.
What are the advantages of Digital Marketing?
Given the current context, in which billions of people already use the internet in their daily lives, resorting to online advertising is an effective and cheaper way to reach your target audience. There are endless platforms and different strategies that you can create to reach your audience and turn them into customers.
Data analysis can be summarized in the following sentence: transform numbers into information. In other words, use all the data obtained strategically to boost your company’s growth. In digital marketing this practice is easier to perform than in offline advertising.
However, following a digital marketing plan it is possible to obtain and analyze all of this data – and much more! You can track the behavior of your potential customers, allowing them to know, their preferences, their behavior and how they carry out their shopping journey.
Generate brand visibility
Through a social media content strategy, whether organic or paid, you can interact with your audiences, which allows you to generate value and build loyalty.
Not to mention that, through affiliate strategies and partnerships with influencers, it can increase the positive buzz, which projects it even more to your stakeholders and even to the mainstream media.
When launching a new product or service on the market, the brand must understand that it must serve as an answer to the problems and doubts presented by its target audience.
However, a brand that decides to invest in a digital marketing strategy is one step ahead of the others, since it manages to impact a larger audience and more efficiently. When structuring a campaign (in Google Ads or Facebook Ads, for example), you can target your stakeholders; this is one of the great advantages of digital marketing.
There are many digital marketing strategies that you can put in place to reach new audiences and the great advantage is that, through KPIs, you can measure their efficiency and modify them when it is convenient for your company.
The prices of advertisements on television channels, radio stations or other traditional media often reach much higher values than online advertising. In fact, in search and display Google Ads campaigns, for example, companies pay only a few cents for each customer who clicks on the ad.
In recent years due to the fact that there is an increase in companies to advertise, it generates more competition and can increase campaign prices.
Segments can be defined according to the characteristics and behavior of the defined audiences. For example, when designing your campaign you can define the age group, gender, relationship status, location, interests and many more other traits that differentiate your audiences. You will never be able to meet them by name, photo or even access their profile, unless they interact with the publications.
The great advantage of segmentation in online advertising is being able to respond more accurately to the doubts and needs of each of your audiences. This increases the safety margin of the investment, so you have more chances of conversion.
Licreative is a leading agency for digital marketing mainly focuses on effectively increasing the business with digital marketing services. We will help you develop an Internet marketing strategy that helps you achieve your targets, whether you’d like to boost conversions, traffic to your site.